Fashion marketing research Essay Example | Topics and Well Written Essays - 1750 words

Fashion market research - Essay ExampleThe strain Fashion marketing research provides a research on fashion marketing. Due to short-lived nature of particular fashion trend, fashion marketers feel the pressure of forever upgrading inventory and product offering to customers. Otherwise, it will be difficult for fashion marketers to ensure sustainable relevance to the customer based value proposition being offered by them (Kotler et al., 2001). In order to understand kinetics of fashion market, the study has selected two UK based fashion retailers as case organizations such as french connection and jigsaw. Objective of this study will be to analyze UK fashion market by canvas these two brands. In the last part, based on the analysis, suitable suggestions will be made for up(p) value proposition for French connection and jigsaw. In order to conduct primary research, author of this essay has visited scroll saw store located in Duke Street, London and French Connection store locat ed in oxford street, London. Objective of this study had been discussed with incoming customers in both the store. Convenience sampling (non probabilistic sampling) was used for selecting quin respondents in each store. Open ended questions regarding perceptions of customers regarding profile/image of these two brands were asked to customers. In case of Jigsaw store located in Duke Street, London marketer has integrated with juice bar, juke box and umber shop inside the store while such types of additional amenities were absent in case.